Value Assessment of Enterprise Marketing Channels

Marketing for the Value-Added Agricultural Enterprise

Pricing in Marketing Channels

This paper provides a critical review of research on pricing within a channel environment. We first describe the literature in terms of increasing time horizons of decision making in a channel setting: (1) retail pass-through (2) pricing contracts and (3) channel design; all of which occur within a given market environment. We then describe the emerging empirical literature on structural econom...

assessment of the efficiency of s.p.g.c refineries using network dea

data envelopment analysis (dea) is a powerful tool for measuring relative efficiency of organizational units referred to as decision making units (dmus). in most cases dmus have network structures with internal linking activities. traditional dea models, however, consider dmus as black boxes with no regard to their linking activities and therefore do not provide decision makers with the reasons...

The value of free enterprise.

from peripheral blood leukocytes as described previously (5). Amplification of genomic DNA was performed by PCR as described (1). The G3 A substitution at nucleotide position 20210 was detected by allele-specific restriction digestion by using HindIII (1). Among the 27 patients, 4 (14.8%) were heterozygous for the G 20210 3 A mutation in the prothrombin gene and 1 patient (3.7%) was homozy-gous...

Assessment of Strategic Marketing Planning

The planning of marketing activities is one of the main priority of the company . The main task of the author is based on literature review to apply the tool for evaluating marketing planning . On the one hand, this will reveal weaknesses in marketing planning. On the other hand will enable search of additional resources to improve the company's activities. After research and analysis of the da...